BBQ Sandwich King

First shop opened in November 2007 in Nonthaburi, Thailand near the prestigious expatriate community called Nichada Thani (www.nichada.com), which houses the International School of Bangkok (www.isb.ac.th).

    • Menu focus:¬†
      • Real wood-smoked bbq specialities
      • Tex-Mex specialties
      • Classic American-style burgers
      • Tater tots, steak fries & onion rings
      • Soft drinks, beer & margaritas
    • Target market: mid- to upper-earning Thais, local expatriates & tourists
    • Geographical preferences: central & peripheral¬†Bangkok; other key provinces
    • Approximate size of ideal store: 50-100 square meters
    • Capital required per location: 1-3 million Thai Baht
    • Friendly-franchise options available